Strength

Strength

“Powerlifting is mental training as much as physical. I train to fail, because learning how to respond to it is what builds strength. This mindset carries into how I live and work.”

– Competitive Powerlifter | AWPC World Champion | Team GB

How strength found me

I found strength by accident.

Sport was my escape at school and I threw the javelin at county level. I dreamt of representing my country at the Olympics one day, but sport wasn’t a career for someone like me to follow, so eventually I let that dream go.

Then the 2012 Olympics came to London and something in me woke up. I was inspired to start throwing again, but after continued injuries I ended up in the gym trying to strengthen my shoulder. That’s where I was told I was ‘freakishly strong’. So I swapped javelin for powerlifting and went on to represent Great Britain at the World Championships, winning gold and later becoming a British record holder.

Eight years later, in 2026, I was back at the World’s again. Getting there wasn’t easy. I failed to total at my first qualifier of the season and left in tears. Thirteen days later I went back and qualified. A few months after that I won silver at the British Championships, followed by silver at the World Championships in Manchester.

That sporting dream I thought I’d let go of all those years ago came true.

Aneela Rose smiling while holding a javelin and wearing a pink sports top

What powerlifting has taught me

Powerlifting has taught me patience and discipline. It’s taught me not to run away from discomfort! To go back when things haven’t gone the way I wanted them to.

This year probably taught me that better than anything.

It’s also shown me something quite simple… confidence doesn’t have to come first. Sometimes you just have to do the thing, however nervous you are, and let the confidence catch up afterwards.

Aneela Rose holding a medal in front of a powerlifting mural, alternate view 2

Destination Deadlift

In August 2026, I took an Olympic bar and weights into the Dubai desert to deadlift at sunrise.

Why? Because after deadlifting at -23°C in the Arctic earlier this year, it seemed like a perfectly sensible thing to do next!

Destination Deadlift is about taking something I love doing and doing it somewhere completely unexpected. No big masterplan. Just a slightly ridiculous idea, a bit of curiosity and a willingness to see if I can actually pull it off.

Read the Dubai story →

Aneela Rose crouched behind a barbell in a flowing hot pink dress in the desert
Aneela Rose standing by a barbell on snow while Vegard photographs the lift
Aneela Rose setting her grip on a barbell on volcanic terrain in Lanzarote

Strength beyond the gym

For me, strength has never just been about medals or numbers. Of course they matter. I train bloody hard for them! But they’re not really the point.

What matters more is what all of this has given me outside the gym. I trust myself more. When something feels difficult, I know I can deal with it because I’ve proved that to myself over and over again.

That’s a very different kind of strength. The kind of strength that seems to be lasting!

I think real strength is something you build slowly. Sometimes you don’t even realise you’re building it until life gives you a reason to use it.

I’m not interested in proving how strong I am to anyone else. It’s really personal.

I just want to know that whatever comes next, I can keep going.

Aneela Rose crouching beside a barbell during a strength focused gym shoot

The kind of strength that lasts

That’s the kind of strength I’m interested in.
The kind you build slowly, and keep.

Strength isn’t about proving anything. It’s about knowing you can keep going.

Aneela Rose holding a trophy and Union Jack at the World Powerlifting Championships

What I speak about

  • Strength under pressure – staying steady and effective when it matters

  • Failing well – learning, recovering and improving after setbacks

  • Mental fitness – trusting yourself through doing

  • Quiet leadership – responsibility without bravado

  • I share what I’ve lived, what I’ve learned, and what’s helped me to keep going

  • Representation – confidence built on your own terms

What audiences take away

  • A grounded way to think about pressure and performance

  • A healthier relationship with failure and criticism

  • Practical examples that translate to work and life

  • Confidence that doesn’t rely on noise or ego

Strength Video Gallery

55kg Bench press

115kg Deadlift

Lifting Comp Montage

100kg x3 reps x 3 sets rack pulls